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2003 The joint factory customer service company en- compassing MAHA and its group partners SLIFT, hetra, MAHA-AIP and Lasatron The strategic function of service has been intensi- fied with the establishment of AutomoTec. Auto- moTec core competencies are service and mainte- nance for technical products and systems from the automotive branch. AutomoTec offers the customer a worldwide uni- form service level, independent of the location of the equipment and system. Automotec offers con- tractually agreed upon reaction times for service and maintenance of workshop equipment and test systems from automobile manufacturers. Robert Forderer accepts the first Automotec service vehicle with logos of each MAHA Group company. Flexibility with MAHA’s own fleet of delivery trucks Optimum customer satisfaction with professional service ... Establishment of the Service Company AutomoTec The de-centralized units organized under the name of AutomoTec guarantee optimum customer care across the globe. AutomoTec headquarters are located in Halden- wang. The largest European markets have their own service support points. Worldwide Bangkok (Thailand) and Buenos Aires (Argentinia) are part of the group. AutomoTec started up as a Profit Center with a team of seven in-office staff emplo- yees, 36 technicians and 4 drivers in freight traffic (MAHA factory delivery with its own truck fleet). Engelbert Keseberg (MD) joins MAHA as head of production on May 1, 2003. 46 Prominent MAHA advertisement on a service vehicle from MAHA CZ.